I was asked recently by a client for some help selling the concept of motivational maps….

As a result of that conversation, the following language patterns emerged which I hope may be of use…

Motivational maps is a profiling tool that helps you to…

– Director: Gain control over your management and leadership style

– Builder: Improve the financial performance of the business through improving the tangible measure motivation of each team member

– Expert: Learn what motivates each member of the team and how you can use that valid knowledge to improve performance

– Searcher: Gain a meaningful insight into what motivates each member of the team, how motivated they are and also crucially what you can do about it to improve teamwork, morale and performance/culture

– Spirit: Gain knowledge about each member of the team and management to be able to priorities and focus time and resources effectively to proactively improve performance (as opposed to constantly fighting fires) which drains time energy and resources…

– Creator: Learn new cutting edge information about the motivation of your team and every person within it allowing you to apply and come up with new management strategies to solve existing problems

– Defender: Learn to fill in the gaps in knowledge and find out where mistakes may have been made in the past with regard to management style and what be done in the future to avoid the repetition of those mistakes to improve staff loyalty and cohesion within the team.

– Star: Drastically improve the performance and reputation of your team/department. The knowledge of what motivates each member of your team will allow you to gain greater recognition both internally with your team and also externally as your department begins to shine in the wider arena

– Friend: Gain knowledge and insight which really builds up strong bonds and lasting relationships through greater insight and understanding of each other…

Crucially also us as mappers need to…

Be passionate about motivational maps and ideally have stories about clients and how the mapping process has a helped both personally and professionally with teams within business…

Try a few different phrases to what you would normally say based on your presumptions what might drive them and see them light up or otherwise based on what you say…

If you have good rapport with your clients many will fill a map out just because they trust you, in truth often you don’t need say too much just that it may be of interest for them in their career and that maps can be an incredibly meaningful insight after all no one gets out of bed in the morning to work because of their personality!